Client, Problem Statement and Scope of Assignment

About Vetina Distributors

  • Vetina is a leading Animal Health Care product supplying company in India, Vetina supports animal owners and veterinary professionals with quality products and value added services.
  • Parent company Vetina, came up with idea of web portal named Pet Registry to build brand community.
  • Pet Registry is enabling tool for the benefit of Pet Owners to get everything that they need to take care of his/ her beloved Pet, important among these includes

Problem Statement and Challenge

  • To reach the maximum targeted audience and create impact of brand.
  • Social media message amplification, so that Product or portal launches can mean something to everyone in the ecosystem
  • Create brand identity
  • Pet registration is new concept hence awareness.
  • Driving traffic to website.

I2I – Assignment Scope

  • Create online footprints of Vetina + Pet registry.
  • Use digital marketing and content strategy to create awareness.
  • Generate database of targeted audience. Identify digital footprints of targeted audience.
  • Creation of weekly content samples unique to each native platform, 50 Content Piece each week.
  • SEO of website for ranking.
  • Use digital marketing and content strategy to create awareness.
  • Generate database of targeted audience. Identify digital footprints of targeted audience.

Client Challenges and I2I Solution